January 15, 2013
Improvements to weekly newspapers serving the thriving Northern Cincinnati region
Company’s weeklies adapting to serve dynamic markets of Butler and Warren Counties
DAYTON (OH) – January 14, 2013 – In December, Cox Media Group Ohio challenged industry trends by increasing the page count of the Hamilton JournalNews and The Middletown Journal daily newspapers. Now, building on its tradition of serving the media needs of the region, Cox Media Group Ohio is expanding two weekly newspapers and adding a companion website focused on Butler and Warren counties.
On Sunday, January 20, 2013, Cox Media Group Ohio will introduce two expanded county news weekly editions in the regions currently served by The Western Star, Pulse-Journal Little Miami/Kings, Pulse-Journal Mason, Fairfield Echo, Pulse-Journal West Chester and Pulse-Journal Liberty Township editions. The papers, called Today’s Pulse of Warren County, a product of The Western Star and Today’s Pulse of Butler County, a product of the Fairfield Echo, will encompass the current weekly editions within each region. Cox Media Group Ohio is also launching a regionally focused website, www.todayspulse.com, to complement and augment both newspapers by providing daily updates of local and county information.
Today’s Pulse of Warren County, a product of The Western Star will expand distribution into South Lebanon, Morrow, Blanchester and Oregonia; Today’s Pulse of Butler County, a product of the Fairfield Echo will expand distribution into Monroe and extend to more homes in Fairfield and Fairfield Township. In all, the county news
The two weekly newspapers will move from a Thursday distribution to a Sunday distribution. This allows the newspapers to be packaged with Sunday inserts, including those of local grocers like Kroger and readers each week.
The county newspapers will provide more news from the region and county, including locally focused community pages specific to each area, county and state news pages, a business news page, local high school and youth sports pages, court news, real estate transfers, a police blotter, a “Letters to the Editor” page, arts/entertainment, and “Things To Do.”
The local news website, www.todayspulse.com, will aggregate Butler and Warren County information daily - and as it happens, pulling local and regional content that’s most important to readers into one easy-to-use website. The papers will also reach out to readers with a new ‘Today’s Pulse’ email designed to provide readers with everything they need to start their day, including local shopping deals.
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